Pakistan’s first AI-generated film, The Next Salahuddin, has sparked a major debate over the role of artificial intelligence in creative arts after HUM TV announced its television premiere. The announcement has triggered mixed reactions, with critics questioning the use of AI in storytelling and filmmaking.
The film, created by Jinn TV, follows the story of a Gazan boy named Yousuf whose family is killed in an airstrike, leaving him orphaned. It depicts his journey shaped by trauma and his ambition to unite Muslims and raise the Palestinian flag over Al Aqsa Mosque in Jerusalem. The story draws inspiration from historical figure Salahuddin Ayyubi.
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The project was developed by Ustadh Asim Ismail and brought to life using AI tools by filmmaker Farhan Siddiqui. A Malaysian nonprofit organization, Cinta Gaza Malaysia, was also involved in the production. The film had earlier received a limited theatrical release in several Pakistani cities.
Following HUM TV’s announcement, social media users raised concerns about the use of AI in cinema. Many questioned whether a major media network needed artificial intelligence to produce a film on such a sensitive subject. Others argued that human creativity should remain central to filmmaking.
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Critics also highlighted ethical and environmental concerns linked to generative AI, including its impact on artists and resource consumption. Some users called for a boycott of AI-generated content, while others argued that technology could still play a constructive role in modern storytelling. The channel has not yet announced an official air date.