KARACHI: Cheetay.pk recently ventured into a new business category, a service providing home-cooked food. Having established a foothold in the technology industry with a tech-savvy platform, they initiated the service to deliver homemade food to customers. For the multitude of people who do not have access or the means to eat homemade and healthy food, “The Cheetay Tiffin” is the way to go, the company said.
Cheetay.pk said it was providing affordable (Rs 250 per person) and healthy food with prompt delivery. It said its business model hinges on meticulously short listing vendors who focus on quality, taste and a wide variety so that everyone can pick and choose a healthy menu that suits their desire and needs.
Cheetay.pk CEO Ahmed Khan stated, “You ask yourself a litany of questions when it’s lunch time, more so when you’re at work. What could I have brought from home? There wasn’t much left from last night, so do I order out? Should it be healthy? Should I order desi or focus on a variety of cuisines? Where can I get homemade food? What people seek is a convenient way of eating food that is delicious, healthy, light on your pocket and can be delivered to you instantly. That is where we come in”.
The dynamics of conventional eating and dining out are changing with technology making it convenient, the company said, adding that online restaurants are on the rise enabling customers to eat homemade food without actually cooking themselves.
Cheetay.pk is the intermediary which gives these online ventures a virtual platform by enabling them to use their existing logistics model to deliver safe and healthy food to anyone eating on a budget, the company said.
It said it planned to revolutionise the e-commerce industry by integrating payment solutions and logistics service to create a multi-dimensional e-commerce platform which is customer friendly and offers convenience.
Published in Daily Times, November 28th 2017.