With the launch of the Ramazan Nigehban ATM Card, the government, led by Maryam Nawaz Sharif, has moved away from long queues, public handouts and confusion towards a system based on dignity, ease and transparency.
Ramazan is meant to be a month of compassion and balance. Welfare schemes alone cannot succeed if markets remain unfair. A total of Rs40 billion will be distributed among four million households across Punjab. These are families that struggle the most during Ramazan, especially due to rising prices and inflation.
By using ATM cards, the government has made sure that people can withdraw money when they need it, without travelling far or standing in lines for hours. This small change brings relief not just financially, but emotionally as well.
A key part of the chief minister’s message is transparency. A fully digital system means less room for corruption and favouritism. When money is transferred directly to verified people, it builds trust.
It also shows a move towards e-governance, where technology helps the state serve people better. The idea that Ramazan support should “reach every doorstep” reflects a promise of fairness, not charity. Alongside cash support, the government has introduced Nigehban Dastarkhwans in every tehsil. These centres will provide free Suhoor and Iftar to labourers, travellers and homeless people. This two-way approach, cash assistance and free meals, covers both short-term hunger and basic financial needs.
It recognises that not everyone’s hardship looks the same. At the same time, the chief minister has taken a strong stand against price hikes and hoarding. She has made it clear that exploiting people during Ramazan will not be tolerated.
District administrations and enforcement agencies have been told to ensure fair prices, visible rate lists and steady supply of essential items. Price control teams and raids against hoarders are meant to protect ordinary buyers. *