Netflix co-CEO Ted Sarandos has confirmed that the streaming giant is willing to retain the traditional 45-day theatrical release window following its acquisition of Warner Bros.’ film and streaming business. His comments, made in a recent interview with The New York Times, come amid concerns over the future of cinemas and theatrical releases.
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Sarandos previously described theatrical moviegoing as an “outmoded idea for most people,” sparking debates about whether Netflix would shorten the window to just 17 days. He clarified, however, that he meant theatrical releases are “outmoded for some,” and emphasized his commitment to maintaining Warner Bros.’ established release schedule.
Warner Bros. owns some of the world’s biggest film franchises, including DC Comics, Harry Potter, and The Lord of the Rings. Industry analysts warn that drastically shortening theatrical runs could threaten cinemas and independent theaters, many of which have struggled during the pandemic. Over 5,600 U.S. theaters have closed since 2020, highlighting the fragility of the exhibition sector.
Sarandos’ announcement has been welcomed by cinema enthusiasts who value the communal experience of moviegoing. Research indicates that engaging with cinema not only supports cultural enrichment but also benefits mental health, reducing the risk of isolation and depression.
Netflix has shown that audiences remain willing to pay for the cinema experience, as demonstrated by the success of theatrical screenings like KPop Demon Hunters. The company’s approach signals a balance between streaming convenience and preserving the cinematic experience for fans.
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As Netflix moves forward with Warner Bros., maintaining theatrical release windows is likely to reassure both industry stakeholders and moviegoers that theaters remain an essential part of the film ecosystem.