Instagram has launched a new feed personalisation tool that gives users more control over what appears on their home feed, addressing long-standing concerns about irrelevant content and unclear algorithm decisions.
The update is now available to English-speaking users after extensive testing and reflects the company’s broader effort to improve transparency while allowing people to shape their feed according to personal interests.
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With this feature, users can adjust the balance between algorithm-recommended posts and content from followed accounts, making it easier to prioritise preferred creators and reduce unwanted suggestions.
The tool can be accessed through the settings menu, where users may choose options like Recommended For You, Following, or Favourites, enabling a more chronological or interest-focused feed experience.
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Instagram introduced this update after feedback from users and creators who criticised automated feeds for repetitive content, while experts note that demand for control over AI-driven platforms continues to grow.
Early test data showed higher engagement and satisfaction among users who customised their feeds, and the company plans to expand the feature to additional languages in upcoming rollout phases.