Former Caretaker Minister for Information and Broadcasting Murtaza Solangi has stressed the urgent need of increasing taxes on tobacco products to save Pakistani youth and economy. In a collaborative effort to tackle the urgent issue of tobacco consumption in Pakistan, the Society for the Protection of the Rights of the Child (SPARC) organized an event to celebrate World No Tobacco day 2024. The event, aimed to highlight the voices of youth against big tobacco. While addressing the participants of the event, former Caretaker Minister of Information and Broadcasting of Pakistan Mr. Murtaza Solangi shared that, Pakistan has the largest generation of young people ever recorded in national history. However due to relaxed tobacco control policy in Pakistan, this group is severely exploited by tobacco industry, putting their health and future at extreme risk. He said that tobacco and Nicotine addiction serves as a gateway to many other forms of substance abuse and may cause serious health and mental health issues among youth. If the attempts of tobacco industry to attract young customers are not kept in check through proper mechanisms, they will grow more powerful and keep being the cause of deaths and diseases in the country. The former caretaker minister further stated that, Pakistan faces a significant challenge with widespread tobacco consumption, with over 31.9 million adults aged 15 years and above identified as current tobacco users, constituting nearly 19.7% of the adult population. Smoking-related illnesses claim over 160,000 lives annually, both the World Health Organization and the World Bank have consistently recommended Pakistan to improve its tobacco taxation. Malik Imran Ahmad, Country Head Campaign for Tobacco-Free Kids (CTFK) said, that a 26.6% FED increase for the fiscal year 2024-25, appears to be a significant step forward.