Arzish Azam was invited to speak at LEAP, the world’s largest tech event in Saudi Arabia after the success of a historic participation of Saudi Arabian companies at Future Fest, Pakistan’s largest tech event, which was held on January 6, 7, 8 in Lahore, with a successful signing of over 50 MoUs worth $100 million and announcement by His Royal Highness Prince Fahad bin Mansour Al Saud to establish the Saudi-Pak Tech House to create 1,000 jobs and projects worth $100m. “Talent is everywhere, opportunities are not – which is why we do Future Fest to enable the talent of this region to become a part of the global knowledge economy”, stated Arzish Azam during his panel discussion, ‘Facilitating Market Linkages to Catalyze Expansion & Growth of Businesses: The Saudi-Pakistan Experience’. Out of 700+ global speakers at LEAP, Arzish represented the ‘promise of Pakistan’ and elaborated on how Ejad Labs and Future Fest are playing a pivotal role in establishing market linkages and offering partnerships and network expansion opportunities to international businesses in Pakistan. The panel was moderated by Abdel Karim Samakie, Innovation-Driven Enterprises Director at Digital Cooperation Organization and included speakers from leading Saudi companies: Mohammad S. Almadani, Co-founder & CEO at Classera, and Ayman Hamdan, VP Corporate Affairs Unifonic, CEO UnifonicX. Future Fest 2023 hosted 20 Saudi Arabian companies in Pakistan in January. With Digital Corporation Organization (DCO) as a digital enablement partner, the delegation included top Saudi companies including Unifonic, Noon, Salasa, Mozn, Qoyod, [atm], Nana, Saudi AZM, AlGooru, Hala, Salla, Moyasar, Classera, Squadio, Nama Ventures, Tracking, Takadao, Torod, ILSA Interactive, Diggipacks and Derayah. Future Fest 2023 was attended by 60,000+ attendees; 150 B2B meetings were arranged between Saudi Arabian and Pakistani companies to explore synergies.