KARACHI: The Global Message Services (GMS) AG, a telecommunication services provider in Switzerland, is likely to enter the Pakistan’s telecom market within few months, it is learnt. In this regard, a delegation of the company led by its president and Chief Executive Officer (CEO) Iurii Makeranko recently visited Pakistan to explore good business opportunities, especially in banks & payment systems sector and held useful business-to-business meetings with various stakeholders in the Pakistan telecom industry. GMS is a global telecommunications company and network operator which specializes in SMS- and MMS- services, mobile marketing, and business Information Technology (IT) solutions. GMS was founded in 2006, is a GSMA associate member, a licensed telecommunications operator in Ukraine and an approved telecommunication services provider in Switzerland. Responding to Daily Times, Chief Marketing Officer of GMS, Olga Velgus, said, “During our visit, we had a chance not only to conduct business meetings, but also to savour the culture and hospitality of magnificent country (Pakistan). We returned with a wonderful impression and hope to deepen our knowledge and reinforce the positive impressions in future visits.” However, Velgus refused to share details of meetings citing that due to confidentiality reasons. “I am unfortunately unable to elaborate on any details of meetings for the time being, other than that I believe the trip was a success.” Velgus, who was part of the delegation, further added that this was an initial relationship-building visit and exploratory in nature. “My team and I were simply overwhelmed at the friendliness, hospitality and generosity of all those we met in Pakistan. We were made to feel very special and cherished by each and every person. We are eagerly looking forward to our next trip, whenever that might be,” GMS, through its cutting edge technology and service coverage in 200+ countries, provide receipt and delivery of personal and bulk messages to any destination worldwide in just milliseconds. According to industry sources, the GMS, is interested to explore business opportunities in Pakistan’s banks & payment systems sector as the GMS having expertise in mobile marketing technologies helps the clients to manage customer relationship starting with e.g. registration by SMS or using customized mobile applications under its brand. GMS is a long-term partner of around 50 of the largest Ukrainian banks offering considerable advantages to these clients through direct interconnections with operators and a technological base by one of the world’s leading suppliers: Boost your online business by communicating with your customers via mobile phone. Published in Daily Times, July 21st, 2017.