LAHORE: CarFirst (an OLX Group company), Pakistan’s leading used-car online auction, and trading platform have launched Pakistan’s first all-female staff Purchase Center. The Purchase Center is located in heart of Lahore’s corporate business hub in Mini Market in Gulberg.
CarFirst’s Mini Market Gulberg Purchase Center operations are fully managed by a female purchase manager and a female inspection specialist, who happens to be Pakistan’s 1st car mechanic! Women car owners will be able to have their cars inspected by a female mechanic and negotiate their sale with a female manager, so they never feel uncomfortable in such a situation ever again.
Commenting on this, Raja Murad Khan, Co-Founder, and CEO of CarFirst said, “A large number of female customers had requested an all-female center where they can come and have their cars inspected and sold. We are happy to cater to their request and create a space for women to comfortably interact with our female staff. Building a female-friendly purchase center has been a very important goal for us and bringing Uzma on board as an Inspection Specialist, who I believe is the first female mechanic at Toyota in Pakistan, has organically fit in well with CarFirst achieving that goal.
CarFirst wants to change this persistent cultural narrative that the auto industry mostly employs men. We are proud of our female staff members who excel across all company departments, and am happy to share that we are constantly looking to hire women for traditionally male-dominated roles such as inspection specialists, purchase center managers, dealer and sales managers, customers services, etc.”
CarFirst recently also launched their Dost Program, an incentive program open to everyone who wishes to help their friends and loved ones sell their cars to CarFirst. Anyone can become a CarFirst Dost by registering online, free of cost, and receive a cash reward for each car sold to CarFirst via their reference. The first car gets Rs. 3,000, the second Rs. 9,000, and the first payout is made as soon as the first two cars are purchased. For every subsequent car, the CarFirst Dost will earn Rs. 6,000, with chances of unlocking additional rewards and bonuses by achieving target milestones. Incentives are earned only when the car is Purchased by CarFirst.
CarFirst is a first of its kind used-car online auction and trading platform, with a nationwide network of purchase centers and warehouses. CarFirst was founded in 2016 and has been the recipient of the largest Series ‘A’ investment in Pakistan from FCG, and the largest Series ‘B’ investment from OLX Group. CarFirst, (an OLX Group Company) aims to revolutionize the way cars are traded in Pakistan by offering comprehensive solutions for all things related to cars, such as evaluation, certification, financing, insurance, live auctions, and many more. CarFirst aim is to keep adding value across the customer’s journey, improving efficiency and transparency at every milestone of the car trading process.
Published in Daily Times, December 5th 2018.