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APP

Government seeks to boost coffee, tea imports as café culture grows

Published on: January 30, 2026 1:58 AM

Federal Minister for Commerce, Jam Kamal Khan, on Thursday said that the “Rwanda Coffee Festival 2026 in Pakistan” will give a new dimension to cultural and trade partnership between Pakistan and Rwanda, reflecting a growing commitment to strengthening bilateral economic ties.

Speaking in his keynote address at the Rwanda Coffee Festival, the Minister emphasized Pakistan’s keen interest in expanding trade relations with Rwanda, particularly through increased imports of coffee and tea.

He noted that such initiatives would help foster closer business and economic cooperation between the two countries.

Highlighting Pakistan’s export strengths, Jam Kamal Khan stated that Pakistani rice, especially ‘Basmati’ is regarded as one of the best in the world, a view echoed by Rwanda’s Minister of Commerce in his address.

He added that Pakistan is ready to explore greater market access for its agricultural products in Rwanda and across Africa.

The Commerce Minister announced that Pakistan and Rwanda are working toward establishing a direct import-export supply line and expressed Pakistan’s intention to soon sign a Trade Memorandum of Understanding (MoU) with Rwanda to formalize and expand trade cooperation.

Referring to Pakistan’s recently launched Africa Policy, Jam Kamal Khan said that Pakistan has already initiated engagement with African countries through single-country exhibitions held in Egypt and Ethiopia.

He reiterated Pakistan’s commitment to strengthening connectivity with East African nations and appreciated the role of the Rwandan Ambassador to Pakistan, Harerimana Fatou in promoting business-to-business collaboration.

The Minister highlighted Africa’s vast market of approximately 1.5 billion people, noting immense opportunities in food security, minerals, human resources, and other potential sectors.

He stressed that Pakistan has achieved significant success in rice exports and sees strong potential for further growth in African markets.

Calling for broader cooperation, Jam Kamal Khan underlined the importance of trilateral and multilateral engagement involving Africa, the European Union, Central Asian countries, and the Gulf region.

“This is how diversification happens and how the global order of business and the economy evolves,” he said.

Concluding his address, the Minister emphasized the shared responsibility of Pakistan, Rwanda, and African nations to enhance engagement and facilitate their respective business communities in order to fully capitalize on emerging trade and investment opportunities.

Filed Under: Business

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