Disney and Marvel Studios on Friday re-released ‘Avengers – Endgame’ in North America. It is debatable whether the film ever left the theatres, but the marketing insists it is a re-release.
‘Endgame’ has earned $2.761 billion until now, which is a dizzyingly huge amount of money. But James Cameron’s science-fiction epic ‘Avatar’ earned even more, $2.787 billion to be precise.
According to Forbes, ‘Avengers – Endgame’ earned $5.5 million over the weekend, which is paltry for a film like this.
‘Endgame’ has earned $2.761 billion until now, which is a dizzyingly huge amount of money
If the primary intention was to boost ‘Spider-Man – Far From Home’, then the re-release can be considered a resounding success since the coverage of the film has increased substantially. Far From Home is also being promoted as the final film in the third phase of the Marvel Cinematic Universe.
‘Avengers – Endgame’s re-release might still not beat Avatar and will likely fall just short.
To attract moviegoers who have already seen the film, Marvel has thrown in a few short scenes in the re-release. This includes a deleted scene, a tribute to Stan Lee and a scene from Far From Home.
It’s not known if ‘Endgame‘ will be re-released elsewhere in the world as well. ‘Avengers – Infinity War’ did after its theatrical run had finished but only in dubbed versions.