LAHORE: PEL launched its new refrigerator series with the name “Desire Glass Door Intello” on Thursday.
The new series includes the digital panel containing control of thermostat outside the front door and Bluetooth media player.
Addressing on the occasion, PEL Marketing Head Shahid said 2016 was a very successful year for PEL in terms of growth and development. PEL has always been contributing towards the advancement and development of the engineering sector in Pakistan introducing a range of quality electrical equipment and home appliances, he said, adding that in the last five years, PEL has launched nine new refrigerator series.
Talking about new refrigerator series, he said that DGD Intello was the 10th refrigerator line up. “This series is a succession of our already successful series DGD and DGD Mirror. Intello is one of its own kind, features incorporated in it are very unique and never tried in Pakistan refrigerators market, so PEL becomes the first one to do so.”
Shahid said new features were added keeping in view the customers’ needs and demand. The introduction of beautiful digital panel in refrigerator allows the user to have a complete access to its different features through a single touch, the Bluetooth connect user smart phone via Bluetooth and play media using smartphone, he said.