The Serena Hotels will be participating in the Pakistan Travel Mart to be held at Expo Center Karachi from October 2 to October 4 to promote tourism and showcase the incredible natural beauty and heritage venues across Pakistan. The Pakistan Travel Mart is a travel and tourism expo that connects all stakeholders of mobility in the country including travel, tourism and hospitality. The platform provides an opportunity to explore various options related to travel and lodging facilities and introduction to the hotels. “Pakistan is blessed with numerous tourist attractions, from civilizations of antiquity, unique heritage, diverse topography from mountains to beaches and religious sites. We need to project the right image of the country to the outside world and at the same time the government needs to improve the basic infrastructure including the road network, water and sanitation, safety and security, etc. The tourism sector has the potential to become the main economic driver for the country as is the case for many countries,” Aziz Boolani, CEO of the Serena Hotels said, adding the initiative will help in realizing the immense tourism potential Pakistan has by bringing together all the stakeholders including airlines, tour operators, travel agencies, technology partners and government departments. An effective tourism strategy can contribute a lot to strengthen Pakistan’s economy and improve its international image, he said. Published in Daily Times, September 30th 2018.