MyDoctor.pk was founded in 2016 to make it easy for users to find the best doctors and specialists near them. Moreover, it allows users to book confirmed appointments with top doctors and specialists instantly as a free service. It has over 14,000 PMDC verified doctors listed on its website allowing the users to find the right doctor for their needs across Pakistan. The company also expanded to include online medicine and lab test ordering to its services. It has been recognized as a pioneer in Pakistan’s online health sector whereby its technology is helping users access ‘health at their fingertips’ through its easy-to-use website and mobile applications. Commenting on the rebrand, Abid Zuberi, Co-Founder and CEO of MyDoctor said, “While our brand name ‘MyDoctor.pk’ helped us connect with Pakistani users and bring them online for their healthcare needs, we realised its limitations to expand internationally.” “We wanted our name to reflect our position as a user-friendly company that is making it easier for users to take care of their health as well as allow us to expand internationally,” he further added. Therefore, we have taken the decision to rebrand as oladoc.com and jump start our plans to become a global force in the online health sector. Published in Daily Times, February 22nd 2018.