A meeting of the Film Oversight Board of the Information Department was held under the chairmanship of Senior Minister of Sindh and Provincial Minister for Information, Transport and Mass Transit Sharjeel Inam Memon, in which a detailed review was taken of the progress of the ongoing film projects under the Information Department, their completion, future strategies and various issues related to the promotion of the film industry. The meeting was attended by Secretary Information Kashif Gulzar Sheikh, Director General Information Moiz Pirzada, Director Films Hizbullah Memon, Board Members Zhalay Sarhadi, Waqas Rizvi and other relevant officials.
During the meeting, a detailed review was taken of the progress of the film projects being prepared under the management of the Information Department, while detailed discussions were also held on the projection of films, domestic and international distribution, participation in various film festivals, and collaboration with the private sector, digital release and advertising strategies in line with modern requirements. On this occasion, various aspects of effectively introducing the Sindh government’s film projects through OTT platforms and social media were also considered so that these projects could be reached by maximum people.
Addressing the meeting, Sindh Senior Minister Sharjeel Inam Memon said that the Sindh government is taking serious and practical steps for the promotion of film and creative industries. He said that quality films are the best means of effectively presenting the culture, history, tourism and social values of the country and the province to the world, therefore, high quality modern requirements and international standards are being specially taken into account in film projects.
Sharjeel Inam Memon said that in the present era, digital platforms are playing a key role in the success of films, therefore, the film projects of the Sindh government should be introduced on a large scale by using OTT platforms and social media effectively. He emphasized that the promotion of the film industry will not only provide new opportunities to young creators, directors, writers and artists, but will also effectively highlight the positive and bright image of Sindh at the national and international levels.