French President Emmanuel Macron created a viral fashion moment at the 2026 Davos summit. The trigger was his dark aviator sunglasses, which went viral across social media. Memes compared him to Tom Cruise in Top Gun, while clips of his speech spread worldwide.
Macron wore the Henry Jullien Pacific S 01 sunglasses for medical reasons. A burst blood vessel in his eye made indoor wear necessary. However, the glasses quickly became a style statement and captured global attention. The €659 ($700) frames were a gift to Macron in 2024, fully made in France.
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The eyewear’s viral fame had financial consequences. Vision Tech, the Italian parent company of Henry Jullien, saw its shares rise nearly 30% in days. On January 22, stock climbed 22%, boosting market capitalization by about €3.5 million ($4.1 million). CEO Stefano Fulchi called the frenzy a “wow” moment.
Henry Jullien sunglasses are hand-assembled with gold bonded to the base metal for durability. The lenses are produced by French company Dalloz. Experts noted that the aviators also reinforced Macron’s tough political image at Davos, highlighting independence in global diplomacy.
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The Pacific S 01 now represents more than eyewear. It blends politics, pop culture, and luxury fashion, proving a single accessory can influence markets and public perception alike.