Estée Lauder has signed British actress Daisy Edgar-Jones as its newest Global Brand Ambassador, adding the breakout star to its roster of talent representing skincare, makeup and fragrance. Her campaign will debut on February 2 across multiple media platforms.
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Edgar-Jones joins an existing lineup of global ambassadors, including Ana de Armas, Bianca Brandolini, Carolyn Murphy, Imaan Hammam, IU, Karlie Kloss, Paulina Porizkova and Yang Mi.
Speaking about the new partnership, Edgar-Jones said makeup has long served as a form of storytelling for her, and she praised Estée Lauder for celebrating individuality and confidence. “The legacy, elegance, and strength of the brand are so inspiring,” she said, adding that the collaboration “truly feels like a family”.
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Estée Lauder Global Brand President Justin Boxford described Edgar-Jones as “the breakout star of her generation”, noting that her talent and personal style align closely with the brand’s ethos. “Her innate sense of style will inspire future generations,” he said.
Edgar-Jones rose to prominence in 2020 with her acclaimed performance opposite Paul Mescal in the Emmy-nominated series “Normal People”. She has since continued to diversify her portfolio, starring in the literary adaptation “Where the Crawdads Sing” and the true-crime series “Under the Banner of Heaven”, which earned her a Golden Globe nomination.
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The actress is currently filming the Netflix thriller “Here Comes the Flood”, featuring Denzel Washington and Robert Pattinson. The partnership marks another high-visibility move for both Edgar-Jones and Estée Lauder, as brands increasingly seek to tap the influence of young, globally recognized talent in the beauty and lifestyle sectors.