Cristiano Ronaldo has announced his entry into mixed martial arts by becoming a shareholder in the Spanish promotion WOW FC. The Portuguese star shared the news on his official X account. He called it a “new era of fighting” and a project he strongly believes in.
Ronaldo, currently playing for Al-Nassr and the Portugal national team, said he has followed MMA for years. He praised WOW FC for its potential and unique approach. He said joining the promotion will help elevate the sport and inspire future athletes.
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WOW FC co-owner and UFC champion Ilia Topuria welcomed Ronaldo’s involvement. He described it as “a powerful moment for the entire sport.” Topuria said the partnership aims to take MMA to “new heights” globally.
A new era of fighting is coming pic.twitter.com/5ZxEiVFbzr
— Cristiano Ronaldo (@Cristiano) November 30, 2025
The promotion also praised Ronaldo, calling him “much more than a sports icon.” They highlighted his role as a global role model and said his presence will boost MMA’s international growth.
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Ronaldo’s move is another step in his post-football ventures. It adds star power and attention to the rising MMA promotion. Analysts say his involvement could attract new fans and investors to the sport.