Netflix is facing strong backlash in Australia after announcing its sixth price increase since 2015, angering subscribers who are now threatening to cancel memberships and boycott the streaming platform entirely. Starting late September, all subscription tiers will see higher charges, prompting outrage on social media as users express frustration over rising costs without significant content improvements.
The cheapest plan, Standard with Ads, will increase from AUD $7.99 to $9.99 per month. The ad-free Standard plan will rise by two dollars to AUD $20.99, while Premium subscribers will experience the steepest jump, paying three dollars more at AUD $28.99 per month. Adding extra profiles will also become costlier, with an additional one-dollar hike per member.
Social media quickly became flooded with complaints from frustrated subscribers. One user warned, “We’re going to witness piracy by the likes never seen before.” Another shared, “I cancelled my membership of nine years yesterday.” Many argued that price hikes without added content force customers to vote with their feet.
Netflix confirmed the price change through emails to subscribers, stating, “We’re updating your monthly price to AUD $28.99 on September 25, 2025. Thank you for being a valued member since 2015.” The company defended the increase, saying it reflects the “value” offered to members across multiple plans.
The platform’s spokesperson added that Netflix provides a range of prices to suit different needs. “As we deliver more value, we occasionally ask members to pay a bit more,” the statement read, emphasizing that price adjustments support content creation and platform improvements.
When Netflix launched in Australia in 2015, its ad-free Basic plan cost AUD $8.99, while Premium subscriptions were AUD $14.99. Today, prices have nearly doubled, marking a shift away from the platform’s budget-friendly beginnings and fueling growing frustration among long-term subscribers.