British Prime Minister Rishi Sunak called a national election on Wednesday, naming July 4 as the date for a vote his governing Conservatives are widely expected to lose to the opposition Labour Party after 14 years in power. Ending months of speculation as to when he would call a new poll, Sunak, 44, stood outside his Downing Street office and announced he was calling the election earlier than some had expected, a risky strategy with his party behind in the polls. “Now is the moment for Britain to choose its future,” he said, listing what he considers to be the highlights of his time in government, including the introduction of the so-called furlough scheme that helped businesses through the COVID-19 pandemic. “We will have a general election on July 4.” Sunak heads into the election not only far behind the Labour Party in the polls but also somewhat isolated from some in his party, increasingly dependent on a small team of advisers to steer him through what is set to be an ugly campaign. But he seems to have decided with some economic gains, such as inflation falling and the economy growing at its fastest pace in almost three years, now was the time to take a risk and present his agenda for a new term formally to voters. The former investment banker and finance minister took office less than two years ago, and since then has struggled to define what he stands for, becoming increasingly frustrated that what he sees as his successes have failed to be appreciated. Both parties have all but kicked off campaigning for an election, with the attack lines on the economy and on defence already firmly drawn. Sunak and his government accuse Labour of being poised to increase taxes if in government and that the party would not be a safe pair of hands for Britain in an increasingly dangerous world as it lacks a plan, charges the opposition denies. Labour accuses the government of 14 years of economic mismanagement, leaving people worse off, with a series of chaotic administrations that have failed to give the stability businesses have craved to spur economic growth. If Labour win the election, Britain, once known for its political stability, will have had six prime ministers in eight years for the first time since the 1830s.