Master MoltyFoam, Pakistan’s leading mattress manufacturer, collaborated with Pink Ribbon Pakistan for nationwide Breast Cancer Awareness programs and activations. On 3rd October 2019, “Pink Illumination Ceremony” was arranged as part of the campaign at Minar-e-Pakistan, Lahore.
Pakistan has the highest incidence of breast cancer in Asia, with every 1 in 9 Pakistani women at the risk of this disease. This initiative, which was organized by Pink Ribbon in collaboration with Master MoltyFoam, highlighted the fact that one of the major concerns regarding the disease is the lack of information, which ultimately leads to failure in early diagnosis.
Master MoltyFoam encourages positive development of the society and this motivation is deeply ingrained in its culture and tends to be the governing force behind this initiative.
At the occasion of Pink Ribbon Illumination Ceremony at Minar e Pakistan Lahore, Master Moltyfoam GM Marketing Mr. Asim Chaudhary and CEO Pink Ribbon Mr. Omar Aftab with distinguished guests.