The UK government has announced plans to ban the sale of high-caffeine energy drinks to children under the age of 16 in England, aiming to protect young people’s health and reduce the impact of excessive caffeine consumption on sleep, mental wellbeing and academic performance.
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The proposed law, which is expected to come into force next April after approval by Parliament, will apply to drinks containing more than 150 milligrams of caffeine per litre. The restrictions will cover sales through shops, online retailers and vending machines.
According to UK health officials, around 100,000 children in England currently consume high-caffeine energy drinks every day. Several studies have linked excessive consumption of these drinks among young people to problems including sleep disruption, anxiety, headaches and reduced concentration.
Public Health Minister Sharon Hodgson said the government was committed to improving children’s health and described the measure as an important step towards creating a healthier generation. Health experts have also warned that children’s bodies and brains are still developing, making them more vulnerable to the effects of high caffeine intake.
The proposed restrictions will apply to energy drinks but will exclude tea and coffee. Products affected by the law already carry warnings stating that they contain high levels of caffeine and are not recommended for children or pregnant and breastfeeding women.
The government has also raised concerns about the high sugar content found in many energy drinks, saying they contribute to obesity and dental problems among young consumers.
Enforcement will be carried out under the Food Safety Act 1990, with local authorities responsible for monitoring compliance. Individuals and small businesses violating the rules could face fines of up to £1,500, while larger businesses may be fined up to £2,500.
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The British Soft Drinks Association criticised the move as unnecessary, saying its members have voluntarily restricted marketing energy drinks to under-16s since 2010. However, public health organisations welcomed the decision, calling it a significant step towards protecting children’s wellbeing.
Similar restrictions are also being considered in Scotland, Wales and Northern Ireland.