The European Commission has warned TikTok to change its “addictive design” or face heavy fines. The EU found the platform breached the Digital Services Act, citing features that encourage compulsive use, particularly among minors. TikTok has rejected the findings, calling them “categorically false” and plans to challenge them.
The EU investigation, launched in February 2024, examined TikTok’s infinite scroll, autoplay, push notifications, and highly personalized recommendations. Regulators said these features harm users’ mental and physical wellbeing, including vulnerable adults. Officials stressed TikTok failed to implement effective screen time and parental control measures, making its tools easy for children to bypass.
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EU tech chief Henna Virkkunen emphasized that TikTok must redesign its platform to protect young users. Suggested changes include introducing screen time breaks, limiting nighttime access, and adapting the recommendation algorithm. The commission warned that failure to comply could result in fines up to six percent of the company’s global annual turnover.
TikTok stated it will contest the EU’s claims and defend its platform through legal channels. Meanwhile, European countries are increasingly curbing social media access for teenagers, highlighting growing concerns over child safety online. Regulators continue monitoring TikTok’s behavior during other elections and content moderation practices.
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The EU’s findings signal increased scrutiny of Big Tech in Europe. Social media platforms must prioritize user safety and comply with new regulations or face financial consequences. TikTok remains under investigation, and the company must act quickly to avoid penalties.