Pakistan has started the new citrus season with steady kinno exports to key markets. Exporters have shipped 6,000 tonnes since Dec 1 to the Middle East, Sri Lanka and the Philippines. The PFVA set a seasonal export target of 300,000 tonnes. The association expects this target to bring in $110 million. This goal reflects strong global demand and a better crop this year.
The country exported 250,000 tonnes last season and earned $95 million. However, production is much higher this year. PFVA Patron-in-Chief Waheed Ahmed said Pakistan expects 2.7 million tonnes. This is a sharp rise from last season’s 1.7 million tonnes. The bumper crop gives exporters more confidence as the season moves forward.
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Even with higher production, Pakistan’s export levels remain low compared with past years. Current numbers are still 50 percent below the 550,000 tonnes shipped five years ago. Waheed Ahmed blamed the decline on weak research and slow variety development. Old citrus varieties no longer survive changing weather conditions. New and resilient varieties are still missing from fields.
The PFVA has shared short-term and long-term plans with the government. These plans focus on improving farming practices and introducing new kinno varieties. The association believes better research can revive the industry. Improved varieties can increase production quality and boost competitiveness in global markets. Exporters say these steps are crucial for long-term progress.
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Waheed Ahmed believes Pakistan can expand kinno exports to $400 million within five years. He said this growth depends on government action and industry reforms. Strong research programs and new varieties can lift global demand. Exporters hope the new season marks a turning point. Rising kinno exports could strengthen Pakistan’s citrus industry again.