A meticulous cross-comparison with various countries in the region shows that the total unnecessary consumption in Pakistan accounts for 22 percent of its overall GDP. This is based on high volume of superfluous buying. Consumers of Pakistan are more likely to buy goods they do not need. Gross Domestic Product is the summation of investment, government expenditures, net exports and consumption. Amongst these heads of accounts, as cited by the Pakistan Bureau of Statistics recently, the country’s private and public consumption has risen to 94.8 percent of GDP. Consequently, only six percent goes for investment annually. The United States utilises 16 percent of its total consumer spending on the purchase of unnecessary goods like precious stones, pleasure boats, alcoholic drinks and confectionary. Since the most unnecessary goods are manufactured locally in the US, the overall money remains in the system, and hardly diffuses out of the American economy in the form of payments for import of goods. Superfluous buying behaviour gives birth to extravagance that, most probably, is one of the biggest risk to financial stability, both at micro and macro levels. Money spent on wedding ceremonies and rituals leaves the stakeholders under debt in many cases in Pakistan, and hence the superfluous buying has trapped the low and middle-income groups as well. Since the majority of the buying decisions in Pakistan are not supported by any pre-purchase research, people go to markets with a plan to buy one item and return home with their baskets full. While considering the concept of unnecessary consumption, it is imperative to exclude illegal goods and prohibited goods that include but are not limited to consumption of wine. In the same stream, from social and medical standpoint, 100 percent of the consumption of tobacco products and alcohol goes to the head of needless buying. This is how the world bears up with nicotine and caffeine addicts at huge economic costs. Legitimacy of smoking could be termed as ‘licence to commit suicide over the years’. Affluent car lovers keep on buying new models of cars without selling the older ones. The whole family, for instance, might need two vehicles at a time, but a third one is always kept parked. This investment stays useless, which could otherwise be injected productively. Similarly, Pakistanis have become used to spending a great deal of money on pointless purchases of clothing and food, ensnaring themselves into the ruthless paws of brands in today’s corporate world. Unnecessary spending on celebrations of festivals is yet another challenge that is more severe in developing countries. It makes no sense to spend money uselessly even if someone has unlimited amounts of money. This money belongs to the economy, and people are in possession of it. Respecting the resources is a national value, and utilising these resources in an abnormal way is a misdemeanour as well as a constant risk to economic stability. The new globalisation will open up trade wars and price competitions by manufacturing more and more products for meeting the ever-rising demand of the international consumer market What about the taxes collected by the government from non-essential consumption? Does it establish that the national economy works on the conventions of exploitation of its effective population? Affirmative studies do not support the systems suspected to harm the principles of ethics, and therefore, it could be wise for all the economies relying upon superfluous consumption to understand the importance of necessary buying that has potential to promote savings. Apart from economic atmosphere, excessive consumption by the affluent segment of society leaves some negative social implications: capricious social fabric, abnormal social strata and limited cooperation among the members of a society. Buying less and necessary goods and coming into a dialogue with neighbours, colleagues and community members could initiate a process of change. ‘Buy Less and Necessary’ could emerge as a slogan at social media platforms. Consumers could be chastised for wastage of every single bite of food. Buying indigenous products and abandoning the brand culture could mark a big change in this regard. People at micro level must remember the difference between being rich, trying to be rich and pretending to be rich. The volume of non-essential consumption seems to heighten the standard of living through luxury, leisure and extravagance. But the dark side of needless consumption is terrifying, resulting in more demand for goods, which gives a rapid rise to the level of pricing. Inflation comes with economic anxiety for the masses. The new globalisation will open up trade wars and price competitions by manufacturing more and more products for meeting the ever-rising demand of the international consumer market. This could be detrimental to the environmental and socioeconomic setups. Is the world awaiting some horrific economic explosion? Is the 21st century world a puppet in the hands of the corporate conglomerations? Are the business tycoons going to rule the world by the next century? The writer is a researcher and a journalist