Pakistan’s leading digital microfinance bank, Mobilink Bank, has joined forces with CARE Pakistan to unlock the potential of 50,000 women through the Strive Women program. Under this partnership, Mobilink Bank and CARE Pakistan will invest in their financial literacy and skills development, paving the way for a more equitable and prosperous society. Over the next three years, both organizations will offer 30,000 women the financial resources they need to establish or expand their businesses. Mobilink Bank is part of the VEON group, a global digital operator that provides converged connectivity and digital services to nearly 160 million customers in six dynamic markets that are home to 7% of the world’s population. Under this collaborative effort, Mobilink Bank and CARE Pakistan will provide a range of support services, including affordable loans, financial literacy training and mentorship opportunities. By addressing the unique challenges faced by women in business, both organizations aim to significantly increase women’s participation in the workforce, contributing to a more inclusive and equitable economy. “Mobilink Bank is steadfast in its commitment to empowering women and fostering financial inclusion,” shared Haaris Mahmood Chaudhary, Interim CEO Mobilink Bank. “Our Women Inspirational Network (WIN) program has been instrumental in equipping 15,000 women with the knowledge and skills necessary to build and expand their businesses effectively. Our partnership with CARE Pakistan is a strategic alliance that combines our expertise in microfinance with their commitment to women empowerment. Together, we are amplifying our impact and are dedicated to reaching even more marginalized women, helping them to thrive financially and become catalysts for change in their communities.” Adil Sheraz, Country Director, CARE Pakistan, said, “We are excited to partner with Mobilink Bank to enhance the empowerment and financial well-being of women entrepreneurs in Pakistan. The Strive Women program exemplifies our dedication to fostering a robust support system for women-led businesses. Recognizing women entrepreneurs’ pivotal role in driving economic growth, we are committed to addressing their unique challenges to unlock their full potential and enhance our economy. By joining forces with Mobilink Bank and the Mastercard Center for Inclusive Growth, we reaffirm our commitment to creating meaningful opportunities for women to succeed in business. Together with our partners, we aim to create an environment where women entrepreneurs can thrive, innovate, and contribute significantly to society.”