In a groundbreaking move that promises to revolutionize the pilgrimage experience, Pakistani startup MYTM has joined forces with JS Bank’s Zindigiand Mastercard to launch the Sullis Hajj Card. This innovative financial product aims to provide a seamless, safe, and secure cashless experience for pilgrims during their spiritual journey in the Kingdom of Saudi Arabia. Officially launching on May 15, 2024, this card is set to redefine how pilgrims manage their finances, with applications now open through the MyTM App. Revolutionizing Pilgrimage with Cashless Convenience The Sullis Hajj Card is designed to offer unprecedented convenience and security for the thousands of pilgrims who perform Hajj and Umrah each year. By eliminating the need for physical cash, this initiative not only streamlines financial transactions but also significantly enhances safety, reducing the risk of theft and loss. This aligns with Saudi Arabia’s Vision 2030, which seeks to digitize religious tourism and improve the overall experience for visitors. A Landmark Launch Event The launch event, held on May 6, 2024, was a landmark occasion attended by dignitaries from both Pakistan and Saudi Arabia. His Excellency Mr. Rizwan Saeed Sheikh, Additional Secretary for the Middle East region at the Ministry of Foreign Affairs of Pakistan, and Mr. Adel Almomin, CEO of Finmal and Board Member of Tanmeya Capital, were among the notable guests. “This project marks a pioneering venture launched from Pakistan, aimed at not only assisting pilgrims but also enhancing financial inclusion in alignment with the national financial inclusion strategy. With the fifth largest population globally and a predominantly Gen Z demographic, Pakistan is on a trajectory towards digitization. Initiatives like this are greatly endorsed by the government,” said Mr. Rizwan Saeed Sheikh. Commitment to Innovation and Financial Inclusion The key figures behind this initiative expressed their commitment to providing innovative solutions that cater to the unique needs of pilgrims. Dr. Zain Farooq, CEO of MYTM Pakistan, expressed pride in launching a product that facilitates a fully integrated digital experience for pilgrims. Jawad Mahmood, CEO of MYTM Saudi Arabia AndSullis, emphasized the collaboration’s goal to support the spiritual needs of Muslims worldwide with advanced technological solutions. Rao Umer, Chief Business Officer at Zindigi, highlighted the partnership’s aim to simplify the spiritual journey by minimizing the need for cash and enhancing convenience. “Through this partnership, we aim to lead the way in developing novel solutions that elevate the spiritual aspects of Hajj & Umrah journeys while promoting convenience and peace of mind for pilgrims by bringing in a cashless experience that is designed to minimize the hassle of carrying cash and simplify transactions,” he said. Mastercard’s Role in Enhancing Pilgrim Experiences Mastercard, a crucial partner in this initiative, is dedicated to supporting religious tourism and digitizing financial transactions for pilgrims. “We are proud to be part of this initiative which is very close to our heart. Mastercard believes in doing well by doing good, and what is better than improving the lives and experiences of the people who travel to Saudi Arabia for the auspicious journeys of Hajj and Umrah. Mastercard will continue to support these initiatives as a wider policy to expand religious tourism and ultimately digitize it with various governments,” said Mr. Arslan Khan, Vice President Country Manager, Pakistan. Tailored for the Unique Needs of Pilgrims The Sullis Hajj Card is specifically designed to meet the unique requirements of the pilgrimage environment, offering a safer and more convenient way to handle financial transactions without detracting from the spiritual experience of Hajj and Umrah. How to Apply Pilgrims can apply for the Sullis Hajj Card through the MyTM App or by visiting the official websites www.mytm.co and https://sullis.co/ Additionally, applications are available through a network of travel agents listed on these websites. About MYTM MYTM is a leading financial technology company operating in Pakistan and the Kingdom of Saudi Arabia. The company is dedicated to delivering innovative solutions that simplify and secure financial transactions globally. With a focus on user-centric design and cutting-edge technology, MYTM is committed to enhancing the financial experience of its customers. For more information on the Sullis Hajj Card and to apply, please visit the MyTM App or the official websites mentioned above. Key Figures in Attendance The launch event saw participation from key figures from the partnering organizations, including Dr. Zain Farooq, CEO of MYTM Pakistan; Jawad Mahmood, CEO of MYTM Saudi Arabia; Abdullah Saeed, Director of Corporate Sales and Partnerships; Saad Sarwar Mirza, Director of Digital Payments and Card Systems; Usman Khan, CEO of MYTM Travels; Noman Azhar, CEO Zindigi; Rao Umer Farooq, Chief Business Officer; Adeel, Chief Marketing Officer; Arslan Khan, Vice President, Country Manager Pakistan; Ali Saqib, Head of Public Sector, Pakistan and Afghanistan; and AmerAkram, Senior Consultant.