He went on to say, “SKMT has been raising awareness on the subject of breast cancer for the past two decades. According to an estimate, the ten-year survival rate for all types of breast cancer has improved by an encouraging figure of 25 to 30 % over this period. While this improvement shows a better understanding of the disease, earlier detection and improvement in treatment of breast cancer, we need to sustain our awareness efforts to improve outcomes for breast cancer patients. To address this problem, we are raising awareness through a number of platforms and expanding our treatment services. Women between the ages of 20 and 40 years should conduct self-examination and those over 40 years should opt for mammography. In case of any unusual symptoms, seek medical attention immediately instead of falling victim to shyness or fear.” As part of the awareness campaign, SKMT is organising a number of different activities for the public. This includes pink walks, polo match, online competitions, online awareness sessions and Pink Tea Parties. These activities aim to break the taboo around the subject.
In his message to the public, Dr Aasim Yusuf said, “The media can play a vital role in spreading the message about breast cancer awareness so it reaches women everywhere in Pakistan, in villages and in cities. We need to empower women with information that can save their lives and men should also play their role and support their sisters, wives and mothers in seeking medical attention.”
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