Hum Network’s Bridal Couture Week braved the tense climate of the ongoing pandemic and held a three-day fashion week to mark 10 years of the platform. A total of 23 bridal segments were held, where the designers showcased the latest trends in fashion and wedding wear — hair, makeup and garments. Considering how one full year has been spent devoid of any fashion week with many couturiers complaining about lack of sales and plunging clientele, the participation was full and whole hearted by all those who were a part of it. After all, BCW, that is later televised also, is known for giving both prospective clients and designers a chance to connect and buy and sell. Seeing the enthusiasm of so many designers, both up and coming and the well-established, the platform gave an opportunity to all those who were interested, especially paving way and prioritizing the newer ones who rely upon BCW to propel them towards prominence and be able to make their presence felt. That is why, many new names were seen on the lineup list.
Thursday, Friday and Saturday were the days of the bridal week, where the platform did not compromise on the grandeur, opulence and festivity for which it is known for. Keeping that in mind, stringent SOPs were followed and ensured, which included wearing masks, distribution of hand sanitisers and a four-feet wide gap between seating. The invites were limited, guests were selective and security was intact.
As mentioned earlier, eager and excited newer/debuting designers did get an opportunity with BCW this year, however, one wondered if they put their best foot forward with the designs, or did they just rely upon stellar showstoppers to save the day.
Some wowed us completely, some depressed us entirely but mostly, we were impressed by some of the key features of the show that we will mention as the story continues.
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