PCB Chief Executive Wasim Khan said: “It is a humble contribution from the PCB in raising awareness against cancer; it is our collective responsibility to help the cause as much as possible. The PCB fully understands its corporate social responsibility and we are currently in partnerships both with the ShahidAfridi Foundation and the British Asian Trust and will continue to support genuine causes in various sectors across the country. Last year, both Childhood Cancer Awareness Day in Dubai and the Breast Cancer Awareness Day in Karachi were fully supported by the teams, match officials, commentators besides receiving the support of the fans. I am sure we will have their backing this year too and we are looking forward to February 22 and March 7. We expect the media and fans to once again help us promote the initiative while spreading the message far and wide.”
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