Jailed drug lord Joaquin “El Chapo” Guzman’s daughter is getting ready to launch a new line of beer inspired by her pint-sized father.
Have a cold one, have an “El Chapo” beer. That’s the message of Alejandrina Guzman, whose company has developed a craft beer dedicated to her infamous, incarcerated kingpin father Joaquin “El Chapo” Guzman.
The beer is part of the “El Chapo 701” brand, which has already launched a clothing line, and gets its name from when Forbes named him the 701st richest person in the world in 2009. Forbes estimated his net worth at $1 billion at the time.
“This is an artisanal beer, with 4% alcohol. This prototype is a lager, and it’s made up of malt, rice and honey so it’s good,” said Adriana Ituarte, a salesperson for the brand. “And the idea is for it to be sold at bars that stock craft beer.”
A 355 ml bottle is due to be priced at 70.10 pesos ($3.73).
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