Founded by Sana Hashwani and Safinaz Muneer, Sana Safinaz is one the most sought-after fashion brand in Pakistan. Javeri revealed that the duo had no name in mind even after their first photo-shoot.
While sharing a throwback picture of his first-ever shoot back in 1989, Tapu Javeri wrote, “The brand did not even have a name then. The teaser simply said ‘Collect! When it was going into print.”
Hairdresser and stylist Tariq Amin asked them for a name on the phone saying, “If I don’t get a name ASAP, I’ll name it Sana Safinaz!” and that’s how the brand got its name.
Founded in 1989, Sana Safinaz has come a long way since that first photoshoot and now has various awards and accolades to its credit.
In 2018, the brand was recognised as one of the 100 Best Performing CEOs & Companies of Pakistan 2018. The duo was featured in the almanac of 100 Performing CEOs & Companies of Pakistan.
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