Daily Times

Among Pakistan’s leading fashion design houses Sania Maskatiya returned to the prestigious New York Fashion Week (NYFW) platform with its Fall/Winter 2019 collection as part of the Council of Aspiring American Fashion Designers’ (CAAFD) long running tradition of introducing emerging designer showcases.

Sania Maskatiya was hand-picked by CAAFD, in collaboration with iFashion Network and in partnership with IMG and Pier 59 studios, to present the collection at NYFW F/W 2019.

Indeed, Maskatiya is the first Pakistani designer and design house to showcase officially at the NYFW platform, having debuted last year at NYFW S/S19 with its dedicated westernwear line, Sania Studio. On Tuesday, Maskatiya showcased its F/W 2019 luxe evening wear collection to much critical acclaim and raving audience reviews. The collection shimmers into the spotlight with iridescence. The energy and elegance of this landmark collection is encompassed through luxe fabrics in metallic shades.

Embodying elements both heritage and nouveau, this collection evokes a sublime subtlety featuring the signature Maskatiya intricate embellishments and fusion silhouettes.

In attendance at the show was Pakistan’s Ambassador and Permanent Representative to the United Nations in NYC Maleeha Lodhi among other New York based socialites and personalities.

Sania Maskatiya showcased her F/W 2019 luxe evening wear collection to much critical acclaim and raving audience reviews. In attendance at the show was Pakistan’s Ambassador and Permanent Representative to UN Maleeha Lodhi among other prominent socialites and personalities

CAAFD is known for its rigorous review process in choosing designers to showcase their work at NYFW and this is indeed big breakthrough for Pakistan’s fashion industry.

In January, Maskatiya moved its Karachi flagship store to a brand new location at AC-5, Block 4, Clifton. The new space has been conceptualised and curated by Strata Spaces.

Maskatiya is best known for her specialised, versatile prints, textile design based on pure textures, exceptional hues and fine craftsmanship. The design house engages in some of the best craftsmanship in Pakistan, coming from generations of artisans who have specialised and perfected their craft. The brand is known for including rich textiles, fabric design and embroidery within their pieces. Maskatiya has quickly become Pakistan’s most lauded designer and most prized fashion export.

CAAFD is a non-profit organisation founded through a collaborative effort by a few key pioneers in the fashion industry with the ambitious goal of promoting designers who aspire to expand their brand awareness and do business in the US. CAAFD educates, promotes and empowers aspiring designers and fashion professionals in gaining a foothold in the fashion business, giving them every opportunity to become the renowned designer they yearn to be.

Published in Daily Times, February 15^th 2019.