Daily Times

KARACHI: Ideas Prêt, one of Pakistan’s leading high street brands, showcased their Midnight Opulence collection at the QMobile Hum Showcase on Friday in Karachi.

Midnight Opulence is the first collection from their new bespoke line, comprising of hand-worked luxury separates in pure silks, georgette and organza.

This formal collection consists of luxury eveningwear separates in a range of contemporary silhouettes. Focusing on a sophisticated palette of midnight blues and pristine white, Ideas Prêt presented modern wraps, jackets, statement pants and stylized sleeves. Elegant east/west fusion silhouettes were delicately embellished in streamlined, chic pieces that can be mixed and match in myriad ways. The ramp presentation was styled by Amal Qadri.

The collection combines intricate embroidery and signature prints that draw inspiration from Renaissance motifs and architecture. Bugle beads, pearls, and resham embellish intricate prints featuring graceful columns, angels, and doves.

This bespoke Ideas Prêt collection showcases both the embroidery techniques of their formal collections and the exceptional digital printing that is the hallmark of their everyday pret.

The Midnight Opulence collection is part of the new bespoke line that will be available at flagship stores in selected locations across Pakistan, on an order-only basis.

Founded in 2003, Ideas by Gul Ahmed is a premium prêt retailer best known for their elaborate digital prints and exceptional quality. The prêt label exclusively uses the unique fabric of their renowned parent brand, Gul Ahmed and offers a range of prêt ranging from daywear to formals.

One of the first high street brands to offer the convenience of prêt, Ideas by Gul Ahmed is a household name in Pakistan. The brand has over 70 stores all over the country, located in prime shopping locations in most major towns and cities in Pakistan.