Daily Times

In the latest saga of entertainment discourse, the much-anticipated Netflix series “Heeramandi: The Diamond Bazaar” has ignited a wave of disappointment among Pakistani viewers, both celebrities and the general public alike.

Directed by the esteemed Bollywood filmmaker Sanjay Leela Bhansali, “Heeramandi” boasts a star-studded ensemble cast including luminaries such as Manisha Koirala, Sonakshi Sinha and Aditi Rao Hydari. However, despite its pedigree and promise, the series has left many Pakistani viewers underwhelmed.

The dissatisfaction stems primarily from the portrayal and storytelling approach employed in “Heeramandi.” Many Pakistani celebrities have taken to social media platforms to express their disillusionment with the series.

‘WONDERFUL VISUAL DISASTER’ — notably, actor Ahmed Ali Butt humorously dubbed the show as “Kheeramandi,” while social media influencer Ken Doll delivered a satirical take on “Heeramandi,” drawing applause from the likes of Mathira and Iqra Aziz. Critics and viewers alike have voiced concerns over the series’ depiction of the historical red-light district of old Lahore. Of particular contention is the use of a pure and difficult Urdu dialect, which diverges from the predominantly Punjabi vernacular spoken in the area. One disappointed viewer lamented, “I started watching the series but couldn’t continue for more than five minutes,” while another remarked, “No, we don’t speak like this in Pakistan.” Furthermore, scrutiny has been directed towards the actors’ struggles with the Urdu dialect, overshadowing the series’ commendable cinematography and picturisation. Despite visually striking elements, the consensus remains that the narrative, portrayal and performances in “Heeramandi” fall short of expectations. As the debate rages on across social media platforms, it remains to be seen whether the creators of “Heeramandi: The Diamond Bazaar” will address the grievances of their Pakistani audience or if the series will remain a point of contention in the realm of entertainment discourse.