Daily Times

Adcom, one of Pakistan’s largest independent advertising agencies, announces its affiliation with Leo Burnett, one of the world’s largest agency networks.

With 85 offices and more than 8,000 employees worldwide, Leo Burnett is part of the Publicis Groupe, the world’s third largest communications group.

Ever since its inception in 1965 by late S M Akhlaq, Adcom has remained at the forefront of advertising excellence. Adcom today is an ever-evolving legacy of Akhlaq Sahib’s approach to advertising: fusing together cutting-edge advertising ideas and tools with insights gained from the traditions and values which are central to the lives of the Pakistani consumers.

Leo Burnett believes in using creativity to drive dynamic business change for its clients. Through a Humankind approach to marketing, the agency network puts a brand’s purpose at the centre of communications to transform human behaviour. Although Leo Burnett has been present in Pakistan for a number of years, by partnering with Adcom, it has re-energised its focus in the Pakistani market for its multinational clients.

With over 35 million Internet users, growing in aggressive double digits, Pakistan has become an important market for Leo Burnett in the Asia Pacific region.

Commenting on the newly signed relationship with Adcom, Leo Burnett Asia Pacific Chairman and CEO Jarek Ziebinski said that he saw a lot of energy and potential for growth in this relationship. “Leo Burnett’s global expertise in integrated communication combined with Adcom’s deep understanding of the Pakistani consumer can become a powerful force for Pakistan’s communication industry,” Ziebinski added.

Adcom CEO Imran Syed commented that communicating with the increasingly ‘digitally-connected’ Pakistani consumer requires newer ways of developing integrated solutions. “We aim to make Adcom as much an agency of the future as it is about a legendary past,” Imran explained. “Through this relationship with Leo Burnett, we look forward to training opportunities, global learning and expertise, especially in the integrated space. It will further strengthen our service proposition,” he added.

Headquartered in Karachi with offices in Lahore and Islamabad, Adcom has a team of over 220 talented employees, each of whom is committed to realising the organisation’s vision of ‘winning hearts with a heroic spirit’.

Over the years, its excellence has been recognised through numerous awards, both at national and international forums. Adcom’s current creative portfolio includes Telenor, Samsung, Engro Foods, Atlas Honda, Pak Fan, Qarshi Industries and other local and multi-national brands.

This relationship with Leo Burnett further strengthens Adcom’s existing relationship with the Publicis Groupe. For media related services, in Pakistan, Adcom already represents ZenithOptimedia, also part of the Publicis Groupe.