Daily Times

Veteran actor Behrooz Sabzwari has urged cinema owners in Pakistan to reduce ticket prices to target the masses keeping the inflation in consideration.

Talking to SAMAA Digital, he said if a family of six persons will visit a cinema house how can someone afford a ticket for Rs 1,000, suggesting different pricing strategies for morning and evening shows.

“Believe me, cinema houses will be houseful if they offer morning shows slightly cheaper,” he said. “You can price evening shows even more if there is any loss.”

The veteran actor said all the big releases this Eid had hard work and investments so the cinema houses would have to maintain balance in attracting fans for every movie.

‘CINEMA ISN’T FOR ELITE’ — meanwhile, Bulbulay famed actor Nabeel said the ticket prices are reasonable in India because they capture the volume by recording maximum sales as cinema isn’t only for the elite. “Film isn’t an easy medium. People come out to see movies, if you failed to entertain them no one would want to come again,” he said.

‘ATTRACT MAXIMUM AUDIENCE’ — YouTuber Junaid Akram, on the other hand, said the average pay scale in Pakistan is Rs 40,000 to Rs 50,000 how can we expect a commoner to spend 10 percent of his salary on entertainment for a few hours. The content creator, who recently made his film debut with Ghabrana Nahin Hai, further added that film requires heavy investment which forces moviemakers to sell their product at high prices thus the tickets are expensive.