Daily Times

Kendrick Lamar surprised fans overnight Sunday by dropping a new track and music video ahead of his expected album release later this week. The clip for “The Heart Part 5” – the fifth installment of a series of tracks Lamar began releasing in 2010 – sees the Pulitzer Prize-winning rapper morph into likenesses of OJ Simpson, Kanye West, Jussie Smollett, Will Smith, Kobe Bryant and Nipsey Hussle. The “deepfakes” – a manipulated media that sees a person’s image replaced with that of another – see Lamar speak from the perspective of Black men such as Smith or West, celebrities who have been at the centre of recent controversy. “The Heart Part 5” appears to call for a greater empathy and understanding of the role of social ills including racism and entrenched poverty on individual agency. It features backing from Marvin Gaye’s hit “I Want You” – a phrase that also serves as Lamar’s closing lyric. The song hit streaming platforms ahead of Friday’s anticipated release of “Mr Morale & the Big Steppers,” which is expected to be Lamar’s first full-length project since 2017’s acclaimed “DAMN.”