The Small and Medium Enterprises Development Authority (SMEDA) is going to organise one-day workshop on ‘Customer Relationship Management (CRM)’ for profitable business growth on Wednesday. The session is being organized by SMEDA under National Business Development Program (NBDP) for SMEs, to extend non-financial advisory services to small and medium business, according to sources in the authority informed on Sunday. The training programme will provide information about introduction to CRM, CRM in business markets, building customer relationships, economics of CRM, CRM and its application in different industries and CRM implementation process and precaution related to CRM implementation. The session would be attended by small business owners and their staff, emerging and existing entrepreneurs and all those desirous of improving knowledge on the subject.
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