Daily Times

Chinese fashion labels, including Shang Xia, Icicle and Fosun Fashion Group, are embracing Paris as a springboard for their international ambitions, opening flagship stores in the city and hiring French designers to burnish their credentials. Chinese shoppers are the biggest buyers of luxury goods worldwide, including those of big European players like LVMH and Gucci owner Kering. But China also has its own fashion companies that are growing fast at home and are now targeting the global market. Chinese-owned brands are looking to expand abroad, sparking a trend of new labels being established in the country with the goal of international growth, said Yishu Wang, co-founder of Half a World, a firm that offers marketing advice to brands seeking to expand overseas.