Daily Times

Raja Muhammad Anwer urges stakeholders to jointly unleash the exhibition’s potential for international exposure. Pakistan’s trade prospects and potential need to be unleashed to facilitate economic revival and then rapid economic growth. Business community and the government should tap all untapped segments and opportunities available to us for promotion of our business, trade and industries.

Dubai Expo is one such opportunity for which we need to present the best of our products to the potential consumers worldwide through one single platform, Raja Muhammad Anwer, Vice President (Punjab) Federation of Pakistan Chambers of Commerce and Industry (FPCCI) said.

Pakistan is known for its capacity and quality of production, it simply needs more exposure than it already has, he added. Punjab alone has so much economic potential and opportunities that it can facilitate business-to-business, business-to-consumer and even business-to-government transactions worth billions of dollars. From sports to the healthcare sector, our products are known and used worldwide, but this trade channel needs to be reorganised. The Punjab government has announced to take active part in Dubai Expo and it needs to establish strong liaison with FPCCI Punjab Chapter for fair and appropriate representation in the expo.

Our pavilion at the Dubai Expo must reflect our cultural, trade and industrial capacity for the rest of the world as one of the bests from the region. It is undoubtedly going to be an iconic exhibition with a history of showcasing the world’s most innovative products, the brilliant ideas that transformed the world during the last two centuries.

Just like the world’s first expo that showcased the industrial revolution in 1851, this Dubai Expo is also first of its kind – government, FPCCI and all trade bodies must put in their best and utilise the opportunity as a joint effort for international trade exposure, he concluded.