Effie Awards are an affiliate program of the renowned Effie Worldwide, a platform committed to inspiring and celebrating effective marketing efforts as well as the brains behind them, since 1968. Easypaisa’s award-winning entries are amongst some of the most innovative advertisement campaigns and have been created in collaboration with Ogilvy Pakistan. Commenting on the occasion, M. Mudassar Aqil, CEO, Easypaisa / Telenor Microfinance Bank, stated; “In the modern world, creating a good product or service alone does not guarantee success and often does not receive the traction that it deserves. There is therefore a need to back it up with communications that can drive the right message in the minds of the target audience. At Easypaisa, we have always believed in creating unique campaigns based on concepts that make our service stand out. It is indeed an honour to be recognized at a platform as prestigious as the Effie Awards and we look forward to keeping the same momentum in our efforts in the future as well”.
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