Daily Times

One of the leading lifestyle and fashion brands, So Kamal has come up with their latest fall collection, featuring the beautiful Amna Babar as their muse.

The brand’s newest collection launched nationwide on Tuesday in all major cities, including Lahore, Islamabad, Faisalabad, Multan and Rawalpindi, mustering a heavy clientele and sky-rocketing sales as per norm.

The collection features warm shades, fused with a quirky and bright colour palette, that maintains the summer feel and makes us feel closer to the season that is gradually saying “Good bye”. Straight pants, tulip shalwars and tights paired with knee-length shirts, peek-a-boo cut sleeves and trousers are some of the highlights of the collection, where three-piece stitched and unstitched both are available.

What I particularly like about So Kamal’s collection is that there is an explosion of a bright pastel colour palette fused with warmer tones, with digital prints, embroidery and organza borders. There are chiffon dupattas paired with all outfits.

The collection stands out for being distinct in its designing approach.

“I’m loving the fall collection. I believe our brand has done it again; provided our loyal clientele with fresh prints, vibrant and comforting colours with cuts and prices suitable to all,” Erum Ahmed Kamal of So Kamal said, while talking exclusively to Daily Times. “I love the variety in prints we have this year.”

The brand’s design philosophy for fall girdles around chintz, oriental patterns and baroque classics shadowing our cuts in a very trendy essence of fashion and style.

A colour palate depicting all tints and shades of fall, merging with ionic style of embroideries!

This fall wardrobe clips in the comfy and utter fabrics of cambric and raw silks with durable grip silk enhancing the fabrication line.

This spell, So Kamal designs will be rendering epic style and cultivating comfort in a broad spectrum.

With the product range of three-piece outfits, both prêt and unstitched in cambric and rawsilk, there is something-for-everyone approach.