Bundesliga to lure global TV audiences as soccer-starved fans tune in

Author: Agencies

MUNICH: Germany’s Bundesliga will attract legions of new armchair fans around the world this weekend when it becomes the first of Europe’s major soccer leagues to resume after a two-month shutdown due to the coronavirus. In normal circumstances, the German game, dominated in recent seasons by Bayern Munich, lacks the marketing pull of England’s Premier League or Spain’s La Liga, which boasts the world’s two biggest clubs in terms of revenue –– Barcelona and Real Madrid. Yet even with a subdued atmosphere given the absence of passionate fans, with all games being played behind closed doors to prevent the spread of the coronavirus, the Bundesliga can use the spotlight to show its worth to devotees missing live action around the globe. In Britain, BT Sport is showing all nine Bundesliga matches live this weekend, including the Ruhr valley derby between Borussia Dortmund and Schalke 04. In Scandinavia, all Bundesliga games will be available on the Viaplay streaming service with selected games on pay-TV channels, said NENT. The funds due from broadcasters Sky, ARD and ZDF and other television stations for the remaining matches of the season were one of the main drivers for the Bundesliga to end its coronavirus-induced forced break. In Germany, the DFL even granted the broadcasters a discount if they paid part of the agreed instalments before the Bundesliga re-started. The total amount involved is just under 300 million euros ($324 million) and without that some clubs in the first and second division could find themselves in financial difficulty in coming months.

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