Daily Times

Lacoste is known for their iconic alligator logo, which graces the front of polo shirts the world over.

Well, everyone’s favourite reptile just got a super high-fashion makeover, thanks to legendary designer and photographer Jean-Paul Goude. The brand posted the new logo on Instagram, and the internet immediately went haywire.

He says, he has ‘reinterpreted’ the Lacoste crocodile for a capsule collection launching this November. The occasion demanded a party at Paris fashion week, complete with animatronic crocodiles.

While the first logo is classic and understated, the new version is an explosion of colour and prints. It seems to feature one alligator, wearing a pointed hat, polka dot pants and shoes, and sporting a huge tail – holding the original alligator hostage. How’s that for a makeover?

Goude’s aesthetic is informed by Paris, specifically the 12th, where he grew up between the zoo and the natural history museum, the location of the party. “I used to come here and caress the naked lady sculptures,” he says.

The new design, as well as the rest of the collection, including bomber jackets and polos emblazoned with the funky logo, was showcased in a grand presentation complete with moving, 3D re-creations of the illustrations, which truly brought the crocs to life.

It was an invitation, a real carte blanche. It was Jean-Paul Goude, who was to express his vision, to make decisions, give his interpretation of the crocodile, wrote creative director Felipe Oliveira Baptista on Instagram.

Lacoste isn’t the only brand to give their iconic imagery a makeover. Gucci’s Alessandro Michele adapted street artist Gucci Ghost’s take on the classic double-G imagery, affixing the logo onto ready-to-wear and accessories.