Daily Times

Friday marked the official launch of the white nicotine pouch brand Velo Pakistan. Held in the outskirts of Karachi city, the launch party was graced by the presence of the who’s who of Pakistani entertainment industry, all of whom looked ravishing.

The decor of the event included a thematically fitting blue carpet and a massive chair wall which also perfectly served as the photo wall. One could find a Glam Booth inside where one could get a 180 degree photo gif shot, while doing all the funky poses one could think of.

When the party began, the cosy outdoors venue was full of people and grooving on the dance floor or conversing in the corners, enjoying the Velo pouches.

The act of the night was an aerial hoop dance performance by Filipino performer named Faith. Everyone from Nadia Hussain to Frieha Altaf to the face of Velo Pakistan Sheheryar Munawar watched in awe as Faith tangled, twirled and swirled her body in and around the hoop up in the air.

With the product’s signature cool and breezy colour theme lighting the mood (in perfect sync with the chilly winter night) and the ambience of the place as the DJ pumped out killer beats throughout the night, one would be pulled aside to an incredibly unique showcase: the brand name Velo carved in thick ice.

As the party continued until the wee hours, more renowned personalities showed up including supermodel Abeer Rizvi, Areeba Habib, Zhalay Sarhadi, Hira Hussain and producer Sadia Jabbar.