Daily Times

FIFA has received nine bids for the commercial rights to the new expanded 24-team Club World Cup and plans to press ahead with the tournament despite concerns about global football’s overcrowded schedule. The first edition of the new format is set to be held in China in 2021. “Up until yesterday, we had nine offers, which is more than I expected. It shows there is great commercial interest,” FIFA President Gianni Infantino told reporters on Friday. The rights packages will allow companies to secure sponsorship, advertising and television broadcast and media deals on behalf of FIFA. The current seven-team Club World Cup, consisting of the champions of the continental confederations, concludes on Saturday with the final between European champions Liverpool and Brazil’s Flamengo. The Club World Cup has traditionally struggled to gain status in Europe, but Infantino expects the new format to attract a significant increase in commercial and fan interest.

“We made a big decision, an important decision that the Club World Cup will become the best (club) Cup competition in the world. Whatever FIFA is doing has to be the best,” he said. The plan for 2021, however, has faced opposition from European clubs, who say there is no room in the current international calendar. The tournament is also scheduled for the same period as the Africa Cup of Nations, raising a possible conflict for African players. Liverpool manager Juergen Klopp this week urged authorities to look at the overall schedule of games, saying: “You cannot just add on tournaments, that doesn’t work.” Infantino, while noting that the Confederations Cup national team tournament has been ended, said he agreed with Klopp that a full look at the global schedule needed to take place. The FIFA president said the new tournament was a logical response to the growth of the game internationally and the desire of clubs to be global brands.