Karachi experiences Pakistan’s first fitness festival — Gatorade’s SweatAThon

Author: Laiba Mir

The world’s #1 sports drink organised Pakistan’s #1 fitness festival on Saturday at Moin Khan Academy in Karachi. You’re probably wondering what one can expect from a fitness festival. Gatorade is an international drink known to rehydrate, replenish and refuel some of the biggest athletes the world has known. Staying true to their belief of encouraging a fitter lifestyle, Gatorade is hosting a first-of-its-kind fitness festival for the general public.

The festival features fun yet healthy activities including the 5 kilometre #SweatAThon where participants get to run with Pakistan’s legendary cricketer Shoaib Akhtar.

That is not all as Karachiites also got a chance to win exciting prizes including Rs 50,000 for 1st place, Rs 30,000 for 2nd place and Rs 15,000 for 3rd place. Moreover, there were also Nike gift vouchers worth Rs 5,000 for the next 30 winners.

The excitement did not end there. The #SweatAThon was followed up by a boot camp conducted by fitness guru Nusrat Hidayatullah. That’s not all though, there was also a live performance by the internationally acclaimed band Strings! This was a family festival meaning Gatorade had also made a kids’ area so that you could be at ease and enjoy the festival to the maximum.

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