Daily Times

Karachi: The first QMobile HUM Style Awards took place on Friday, orchestrated by Pakistan’s premier entertainment network, HUM Network Limited,in partnership with QMobile, Pakistan’s biggest Smartphone company. The ceremony had notable artists, and glamorous celebrities from Pakistan’s fashion, music, sports, drama and film industry receiving awards for presenting style at its best.

The HUM Network has constantly sought to raise the bar with its projects and now, with the first QMobile HUM Style Awards, it has set standards in impartiality and quality entertainment. HUM Network, President Sultana Siddiqui said, “We are proud to be a pioneer in the field of entertainment. In our projects, it is always our aim to seek out new talent and provide a platform for it. With these awards, we celebrated the fashion and entertainment industry’s leading style influencers and trendsetters. It is our aim that this event will prove to be a stepping stone towards building and developing this industry further and encouraging more talent to enter the field”.

Part of the reason the show felt so energetic was because so many of the winners and shows felt new or new-ish – and there was a freshness to the winners’ excitement. This was not a night dominated by a long slog of expected winners picking up trophies.

The hosts for the evening were Adnan Malik, Ahmed Ali, Ayesha Omar and Aamina Sheikh. Ali Kazmi hosted the red carpet whereas Internet sensation Zaid Ali T, was the digital host.Besides giving out awards, a range of powerhouse performances were planned out for the evening.The event showcased the best of the best of Pakistan’s music industry.

Some of the entertainment industry’s most popular stars were the on-stage; Amongst them were Ali Zafar with Sohai Ali Abro, who performed on Ali Zafar’s popular songs as the closing act. This sprightly and lively performance was based on the theme of Pakistan’s vibrant truck art. MeeshaShafi with Ahmed Ali and UmairJaswal, presented an opening act, where they described awards, fashion and style in a specially designed musical cum theatrical performance.

RahatFateh Ali Khan lip-synced his popular numbers. SabaQamar and Zahid Ahmed performed on a sizzling medley of Madam Noor Jahan. Saba had an unfortunate wardrobe malfunction but she managed to handle it with grace. The highlight of the entire evening was the most amusing performance by couturier HSY, with Anoushey Ashraf, Zhalay Sarhadi and Sonia Hussain as his leading ladies. He got everyone in the audience chilling with his enthusiasm, proceeded by a rowdy crowd and huge applauds.The media for the entire event was managed by Take II PR.

Best Male Model – Shahzad Noor

Best Female model -Amna Baber

Hair &make-up Artist of the year – Hannan Siddique

Fashion Photographer of the year – ShahbazShazi

Fashion Publication of the year – Diva

QMobile Rising Star – Ashna Khan

Most Stylish Performer Male – Ali Zafar

Most Stylish Performer female – MeeshaShafi

Most Stylish Sports Personality -ShahidAfridi

Designer of the year Lawn – Elan

Designer of the year Demi couture – ShehlaChator

Retail Brand of the year – Sapphire

Designer of the year Fashion Jewellery – Amber Sami

Designer of the year Menswear – Rupublic by Omar Farooq

Designer of the year Bridal -Faraz Manan

Style Icon of 2016 -WaseemAkram

Most Stylish Actor Television – Hamza Ali Abbasi

Most Stylish Actress Television – SyraShahroz

Most Stylish Actor Film – Humayun Saeed

Most Stylish Actress Film -Mahira Khan

Excellence in the Field of Designing – BuntoKazmi

Excellence in the Field of Styling – Nabila

Recognition Award -NazMansha