Daily Times

Fatima Fertiliser organised one of the largest dealer consortiums in the history of the fertiliser industry in Pakistan.

This was a two-day event from 30th September till 1st October 2019 at Fatima Fertiliser Plant Mukhtargarh, Sadiqabad. The event was organised to showcase state-of-the-art manufacturing facility, efficient internationally recognised processes for product manufacturing and quality control. Moreover, this was a way to connect with the dealers and to address their issues. The company being one of the top producers of fertiliser, has a large network of dealers. The event accommodated over 650 dealers from four regions Rahim Yar Khan, Sukkur, Bahawalpur and Hyderabad. The initiative provided a chance for the dealers to give their feedback to the management. Question and answer sessions were held where the dealers participated actively followed by a visit of the plant facility.

The management stressed upon the importance of role of the dealers for the progression of the company and the business. The event was facilitated by Director Marketing Mr. Khurram Javed Maqbool, National Sales Manager Mr. Asim Ahmed Abro, National Marketing Manager Ms. Rabel Sadozai and Plant Manager Mr. Rehman Hanif.

The guest of honor Director Advisor to CEO, Fertiliser Division Fatima Group talked about the growth of the Fertiliser industry of Pakistan and the importance of an active dealer network. Furthermore, He went on to express his gratitude for the support received throughout the years from the dealer community.

One of the top dealers of the country Mr. Nadeem Yaseen also went on to describe the event as a great initiative by the organisation giving the dealers a voice and addressing their concerns in a very tasteful manner.